Forschungsschwerpunkte

Consumer learning and memory, Consumer motivation

Curriculum Vitae

• Assistant Professor of Consumer Psychology and Behavior, University of Cologne, Germany
• PhD., Marketing (Minor: Social Psychology), State University of New York at Buffalo, USA
• MA., Marketing, Ewha Womans University, South Korea
• BS., Biology (Minor: Psychology), Ewha Womans University, South Korea

Ausgewählte Publikationen

• Kang, Esther (in press), “Easily Accessible but Easily Forgettable: How Ease of Access to Information Online Affects Cognitive Miserliness,” Journal of Experimental Psychology: Applied.  
• Kang, Esther and Arun Lakshmanan (2018), “Narcissism and Self- Versus Recipient-Oriented Imagery in Charitable Giving,” Personality and Social Psychology Bulletin, 44(8), 1214–1227, doi: 10.1177/0146167218764658.
• Kang, Esther and Arun Lakshmanan (2017), “Role of Executive Attention in Consumer Learning with Background Music,” Journal of Consumer Psychology, 27(1), 35–48, doi: 10.1016/j.jcps.2016.03.003.

Lehre

• Master (Lecture & Exercise), Consumer Learning in Digital Environments
• Master (Seminar), Consumption in the Digital Age
• Master (Seminar), Digital Transformation in Organizations

Sekretariat

Paetzold, Ilka
Office hours: Monday – Friday 09:00 – 17:00
Email: shared-office-1@wiso.uni-koeln.de
Phone: +49 (0)221- 470- 89160